Music Digital Activation: How Levi Roots' Campaign Website is Revolutionizing Promotions

In today's digital age, it's no surprise that mobile devices are increasingly being used to enter promotions. To stay ahead of the curve, we created a mobile-specific version of the Levi Roots website, ensuring an optimized experience for users on-the-go. This strategic move has paid off, as consumers can now easily access and participate in exciting promotions.

The site is designed with user-friendliness in mind, making it simple for consumers to enter and play the animated 'scratch card' game. By adding their details and unique code found on the pack, participants have the chance to win £10. But that's not all - behind the bright colors, sounds, and animations lies a complex technical side to this site.

To ensure a seamless experience, the website checks for valid entries and references an authorized third-party to randomly generate winning combinations for every entry. The homepage welcomes users with Caribbean rhythms from Mr Roots himself, while sound bites of Levi congratulate winners and guide consumers throughout their journey.

The launch of this vibrant campaign website marks a significant milestone in promoting Levi Roots' latest on-pack promotion. With 2 million promotional bottles (2L and 500ml Caribbean Crush drink) available, that's a potential £20 million up for grabs! The phrase 'Music in your glass = money in your pocket' has never been more apt.

By harnessing the power of digital activation, Levi Roots is revolutionizing promotions and giving consumers an unparalleled experience. So why not join in on the fun and play with interactive digital scratchcard? With every pack a potential winner, there's no better time to get involved and win big with Levi Roots!

Music digital activation